Section 01PrinciplesThe Sketches
Three principles, one frame
What we believe, drawn out.
A wealth firm's job is to keep you in the chair. Three sketches that we run on — adapted from Carl Richards via behaviorgap.com.
Sketch one · The Behavior Gap
The market doesn't cost you most.
Carl Richards drew it: investment returns are one line, investor returns are another. The gap between them isn't fees or taxes. It's the decision to bail at the bottom and chase at the top.
Most of our work is staying in the chair when the headlines say to run.
drag the dot — see what behavior costs.
Adapted from Carl Richards' iconic "Behavior Gap" — see the original at behaviorgap.com. Used in the spirit of the work.
Behavior gap: manageable
cost: ~1.7%/yr
Sketch two · Less Wrong Tomorrow
We don't aim to be right. Just less wrong.
The "perfect" plan tries to predict everything and breaks on the first surprise. The "less wrong" plan adjusts a little every quarter — and ends up further along than the perfect one ever could.
Wealth compounds most when you stay in the game.
drag the year — see compounding take over.
Adapted from Carl Richards' "Less Wrong Tomorrow" sketch — used in the spirit of the work.
Year 1: starting line
progress: 3%